Land Promotion

For property and land where we feel there is profitable development potential, we offer to work with landowners using land promotion strategies. This enables us to utilise our resources to provide a mutually beneficial outcome.

Here are the two land promotion strategies we offer:

Option agreement 

An option agreement is a contract where a landowner grants a developer the right, but not the obligation, to purchase land within a specified time frame.

We will offer a range of purchase prices to the landowner, subject to planning approval. The final purchase price is dependent on the approved outcome. Once planning is achieved, we then exercise our right to purchase the property or area of land on the property for the agreed price. This is more likely to be offered for sites we want to take on and develop in the future.

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Promotion agreement

A promotion agreement is a contract between a landowner and a promoter (in this case, Saint Park), where the promoter secures planning permission for the land at their own cost and risk, before the property is sold. The promoter is then paid a share of the uplift in value generated by the planning consent.

Under our model, we collaborate with landowners to secure planning permission and subsequently sell the property, sharing the profits based on an agreed percentage. The exact split depends on the financial contribution made at the planning stage and reflects the associated risks:

  • 60/40 split (Landowner/Saint Park): if Saint Park covers all planning-related costs.

  • 80/20 split (Landowner/Saint Park): if the landowner covers all planning-related costs.

This ensures a fair balance where the profit share is aligned with the level of financial risk and investment taken on by each party.

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fAQs

  • The option to enter an agreement with us is totally your choice. We have a strong power team, with a great track record of approved projects. In addition to that, we know how to create the most value from a site. The offer we give, let’s us do all the work and then down the line you’ll enjoy the profits made. We won’t offer you anything unless we are confident that something can work and that it has a better outcome than the existing value. Planning costs are not cheap. With small scale developments you can look at costs between £20k to £40k. Therefore, the financial risk is quite considerate. However, working with us considering our developer-led approach, we believe the outcome will be successful for all parties.

  • Depending on the type of approval, if the existing property remains on the land, it could go down in value as there is less ‘land’ included with that property. However, most of the time this is minimal in comparison to the gain. We will give you an indication of what we think will be the result. We will not enter into a contract unless we can provide a better outcome for all parties.

  • Yes. If we are entering into an option agreement, we would need to obtain your lender’s consent, because the bank’s charge on the property takes priority and could override the option if not approved.

    If we use a promotion agreement, lender consent is not required, because the property is only sold once planning is achieved, and the mortgage is simply repaid out of the sale proceeds in the normal way.